The first pillar of the company is Faith. This is because we believe that our personal relationship with God is the start to every adventure, and every journey. Not only is the start of something specific, but it's the start to our every day.
There is a specific peace and satisfaction in knowing that God loves us, and wants us to be closer to Him. He sent his son Jesus to die for our sins and be risen from the grave.
That is only one reason why we love God. Ultimately He is the most important area of our life. If our relationship is striving to be better with Him, we can allow Him access to our mornings, our days and our nights to help us to be better. This is why the first pillar of the company is Faith!